Multi-brand used MADIAUTOS sells used multi-brand vehicles as well as new Mazda, Ford, and Hyundai models, presenting opportunities to cross-sell warranties, maintenance plans, and financing across both used and new inventories.

Growing Bogotá footprint With five sales rooms and an in-house service workshop in Bogotá, there is potential to expand local service packages, loyalty programs, and regional marketing campaigns targeting surrounding neighborhoods and fleet customers.

Financial leverage Reported revenue in the low single to mid single digits indicates room to upsell premium services such as extended warranties, insurance products, and vehicle protection plans to increase average ticket size.

Tech-enabled marketing Use of digital stack including Shopify, Google Analytics, GTM, and TikTok Pixel enables targeted digital campaigns; opportunities exist to optimize lead capture, retargeting, and inventory personalization for higher conversion.

Fleet and financing potential Current services include financing and insurance; targeting small businesses, car fleets, and ride-hailing partners with fleet discounts, maintenance contracts, and quick-approval financing could broaden revenue streams.