Community Engagement Madison Ballet actively partners with local educational institutions and community groups, such as the Stoughton Area School District, to promote dance education and outreach. This creates opportunities for collaborations on workshops, educational programs, and sponsorship initiatives.

Cultural Leadership As Wisconsin’s second largest dance organization and a resident company at the Overture Center, Madison Ballet holds a strong position in the local performing arts scene, making it a strategic partner for arts foundations, sponsorships, and ticketing technology collaborations.

Digital Presence With a tech stack including analytics tools like Google Analytics and social media integrations, Madison Ballet emphasizes a digital strategy that enhances audience engagement and offers avenues for targeted marketing partnerships and online donation platforms.

Event and Season Planning The company’s recent Ruby Anniversary season and ongoing programming suggest opportunities to sell event sponsorships, merchandise, and advertising within programs, appealing to brands aligning with arts and culture audiences.

Funding and Growth Operating with revenue between $1M and $10M and demonstrating growing leadership through recent staffing changes, Madison Ballet shows potential for financial and strategic partnerships aimed at expanding programming, grants, or sponsorship funding.