Stable capital Madison Capital Funding is a market leader in cash-flow based corporate finance for middle market sponsors, backed by New York Life Insurance Company. This suggests a dependable financing partner with long-term stability, making them a potential client for collaborative funding programs or co-investment opportunities.

Long-term partnerships With a history dating back to 2001 and emphasis on reliable deal execution and flexibility, target opportunities include relationship-driven outreach for recurring financing needs, refinancings, and scalable solutions across multiple portfolio companies.

Mutual backing As a wholly owned subsidiary of strongly rated NYL, there may be shared risk assessment and product alignment opportunities. Consider proposing insurance-linked or risk-managed financing tools that leverage NYL’s financial strength to monetize favorable terms.

Growth-ready clients Revenue range indicates mid-market focus and capacity for expansion. Identify portfolio companies or adjacent PE sponsors seeking cash-flow based facilities, growth capital, or add-on acquisitions to fuel scale.

Digital touchpoints Tech stack includes WordPress, analytics, and form tools, signaling openness to streamlined onboarding, digital marketing, and programmatic outreach. Propose targeted content, webinars, and digital-based financing demos to shorten cycle times.