Insights

Strategic Acquisition Madison Electric has recently changed ownership through Sonepar's acquisition in 2024 and previously through Southwire in 2021, indicating potential for new distribution partnerships, product promotions, and channel realignment opportunities to leverage a larger corporate framework.

Scale and Reach With 51-200 employees and annual revenue in the 100M to 250M range, Madison Electric is a mid-market distributor with established logistics and breadth that can be targeted for bundled project solutions, volume discounts, and expanded product portfolios.

Diverse Capabilities Historical involvement in electrical, wholesale appliances, and electronics, plus prior solar installations for government projects, signals openness to integrated solutions including solar, energy management, and smart building technologies.

Tech Stack Adoption of modern web and cloud technologies (Cloudflare, HTTP/3, Bloomreach, Restful tools) suggests a tech-savvy procurement team; align sales efforts with digital-commerce enhancements, EDI-like integrations, and seamless ordering experiences.

Growth Momentum Longstanding family-led heritage with over a century in business and recent high-profile acquisitions imply a transition phase with ongoing modernization; target during renewal cycles or cross-selling opportunities within the Sonepar portfolio and partner ecosystems.

Madison Electric Tech Stack

Madison Electric uses 8 technology products and services including Cloudflare, Cart Functionality, Font Awesome, and more. Explore Madison Electric's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Bloomreach Discovery
    Search Engines
  • HTTP/3
    Web & Portal Technology
  • X-Content-Type-Options
    Web & Portal Technology
  • OpenResty
    Web Servers

Madison Electric's Email Address Formats

Madison Electric uses at least 2 format(s):
Madison Electric Email FormatsExamplePercentage
First.Last@madisonelectric.comJohn.Doe@madisonelectric.com
64%
FLast@madisonelectric.comJDoe@madisonelectric.com
30%
Last@madisonelectric.comDoe@madisonelectric.com
4%
F.Last@madisonelectric.comJ.Doe@madisonelectric.com
2%
First.Last@standardelectricco.comJohn.Doe@standardelectricco.com
75%
FLast@standardelectricco.comJDoe@standardelectricco.com
22%
FirstLast@standardelectricco.comJohnDoe@standardelectricco.com
2%
Fir.Last@standardelectricco.comJoh.Doe@standardelectricco.com
1%

Frequently Asked Questions

What is Madison Electric's official website and social media links?

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Madison Electric's official website is standardelectricco.com and has social profiles on LinkedIn.

How much revenue does Madison Electric generate?

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As of July 2026, Madison Electric's annual revenue is estimated to be $100M - $250M.

What is Madison Electric's NAICS code?

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Madison Electric's NAICS code is 4236 - Household Appliances and Electrical and Electronic Goods Merchant Wholesalers.

How many employees does Madison Electric have currently?

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As of July 2026, Madison Electric has approximately 93 employees across 1 continents, including North America. Key team members include President: B. S.Vice-President: D. R.Senior Vice President: J. N.. Explore Madison Electric's employee directory with LeadIQ.

What industry does Madison Electric belong to?

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Madison Electric operates in the Wholesale Appliances, Electrical, and Electronics industry.

What technology does Madison Electric use?

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Madison Electric's tech stack includes CloudflareCart FunctionalityFont AwesomeElement UIBloomreach DiscoveryHTTP/3X-Content-Type-OptionsOpenResty.

What is Madison Electric's email format?

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Madison Electric's email format typically follows the pattern of First.Last@madisonelectric.com. Find more Madison Electric email formats with LeadIQ.

When was Madison Electric founded?

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Madison Electric was founded in 1914.
Madison Electric logo

Madison Electric

Wholesale Appliances, Electrical, and ElectronicsMichigan, United States51-200 Employees

Standard Electric Company, doing business as Madison Electric, distributes appliances, electrical, and electronic products through a wholesale channel. Based in Warren, Michigan, the firm traces its origins to 1914 when Morris H. Blumberg formed the Morris Blumberg Company in Detroit, and it has grown into one of the largest electrical and electronic distribution firms in the country. The business operates as a mid-sized distributor, reflecting more than a century of evolution within the industry.

The company has been led across generations, beginning with its founder and passing through his descendants who have managed the firm over the years. In March 2024, the Sonepar Group acquired Madison Electric Company, marking the latest notable development in its corporate history.

Section iconCompany Overview

NAICS Code
4236 - Household Appliances and Electrical and Electronic Goods Merchant Wholesalers
Founded
1914
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Madison Electric's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Madison Electric's revenue is estimated to be in the range of $100M - $250M

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