Brand and assets Leverage MSG Entertainment’s roster of iconic venues and marquee brands to upsell premium experiences, sponsorships, and exclusive access packages for corporate clients and luxury brands seeking high-profile experiential marketing.

Security and trust Position offerings around data protection and privacy enhancements following recent security breaches, offering comprehensive risk assessments, enhanced guest data governance, and security-as-a-service to venue operators and event organizers.

Fan engagement Exploit a strong live entertainment footprint and diverse event mix to sell integrated marketing solutions, loyalty programs, and cross-venue cross-promotion packages to sponsors and media partners.

Tech modernization Promote cloud-native, scalable event tech and analytics partnerships (CRM, ticketing, biometric security considerations, and audience insights) to improve operational efficiency and guest experiences for venues and touring productions.

Global partnerships Target national and international brands with sponsorship, media rights, and experiential activation opportunities at MSG venues, Radio City, and The Chicago Theatre to expand reach and drive incremental revenue with bundled deals.