Audience Reach Target the MSOEducation and Community Engagement Programs audience and families across south central Wisconsin, highlighting sponsorships, branded educational initiatives, and ticket bundles to expand outreach and drive seat utilization for concerts and virtual events.

Leadership Transition Capitalize on the recent leadership changes with Laura Jackson as new music director and ongoing involvement from John DeMain; offer programs and partnerships that align with new artistic direction and leverage continuity in programming to attract sponsors seeking stability and fresh vision.

Digital Engagement Leverage the MSO’s tech stack and virtual programming history to propose digital marketing services, streaming sponsorships, CRM-enabled donor stewardship, and analytics-driven campaigns to grow memberships, donations, and attendance.

Philanthropy & Funding Position grantwriting support, corporate sponsorship packages, and donor engagement strategies to fit the organization’s sizable annual revenue range, with emphasis on education initiatives that have demonstrated broad community impact.

Strategic Partnerships Propose cross-promotional opportunities with local arts organizations and venues in similar revenue and staff ranges to amplify co-branded events, joint marketing, and shared technology assets for enhanced audience development.