Madison Email Format

Sporting Goods ManufacturingEngland, United Kingdom501-1000 Employees

Madison is a Milton Keynes-based distributor of branded cycle sport products. Founded in London in 1977, the company serves the UK market and has expanded into motocross while pursuing growth in snowsports and running. In addition to distributing external brands, Madison owns several accessory and clothing lines and operates a sister company, Sportline, created in 2013 to distribute its in-house bicycle brands Ridgeback, Genesis, Saracen, Adventure and Wishbone, alongside Ridley, a Belgian third-party brand.

Its business model centers on supplying retailers across the UK and Ireland with a broad portfolio of brands, including Shimano, Finish Line, Park Tool, Thule, Mavic, Garmin and others. Privately owned since 2001 and based in Milton Keynes, the company emphasizes a strategy of long-term growth and building brand equity across its portfolio.

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