MadPipe
Advertising ServicesNew York, United States11-50 Employees
MadPipe aligns with the revenue center and sales function of a firm to fuel sales and revenue growth. MadPipe will flesh out the brand story, build messaging pillars, create a strategy and a budget, then (optionally) stay on as a fractional executive to oversee, report on, and evolve the strategy as it unfolds. No consulting shuffle where all you get is a PowerPoint and they leave. OK BUT WHO THE HELL ARE YOU?: MadPipe is the consulting practice of Asher Black, a corporate storyteller with decades of experience in B2B sales, information technology, and enterprise education. Asher acts in various capacities as a brand storyteller, sales engineer, digital ecologist®, and fractional creative director. SO WHY NOT JUST DO MORE MARKETING?: Marketing can become a silo, and most leaders think of it as a necessary evil. You want a thinker with a founder's mentality, a working exec with the get (sh)it done attitude of an entrepreneur, and a strategist with the revenue focus of a salesperson. AND WHY NOT HIRE FULL-TIME?: You could hire in, but most organizations don't need another desk at 40hrs/week and three times the cost. A fractional executive is the answer. Someone who embeds into the organization like an embedded reporter on a combat team. He talks straight, holds up his end, and brings brains and brawn to the table. CORP-TO CORP RELATIONSHIP?: Yes. MadPipe is a business unit of Free Agent Source Inc. (FAS), the enterprise consulting firm that enables direct consultant relationships, and of which Asher is also a founder.
1-888-653-2347 
support@leadiq.com 
