Maesa Employee Directory
Personal Care Product ManufacturingNew York, United States501-1000 Employees
Maesa operates as a personal care product incubator and manufacturer, focusing on developing and growing brands within beauty and wellness. It provides end-to-end services in design, formulation, brand creation, and marketing to bring products to market with speed. The company partners with retailers to create and launch new brands across beauty and wellness categories, with a portfolio that includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks. Based in New York City, New York, Maesa is a mid-sized organization employing hundreds of people. In 2026, the company announced leadership changes—appointing Dana Steinfeld as CEO and elevating her to a role focused on blue sky and innovation—and launched new fragrance concepts, such as Scents Unearth'd and a pheromone fragrance line.