Expansion through partnerships Maev has been expanding its market reach by partnering with established e-commerce platforms like Chewy, indicating a potential opportunity for further collaborations with other online retailers to increase product visibility and sales.

Diversification of product line The continuous launch of new products such as frozen raw pet food, human-grade treats, and specialized formulas like the Puppy Formula presents a wide range of offerings that cater to different dog owners' needs, showcasing potential upselling opportunities for complementary products.

Investment influx and growth potential With a recent $10 million Series A funding round led by VMG Partners, Maev demonstrates financial stability and growth prospects, which could be leveraged to explore new markets, enhance product development, and drive sales expansion initiatives.

Adoption of technology for data-driven strategies Utilizing a robust tech stack including analytics tools like Amplitude and Google Analytics Enhanced eCommerce, Maev shows a commitment to data-driven decision-making, offering potential for personalized marketing campaigns and targeted sales efforts based on customer insights.

Tapping into market trends and consumer demand By launching trendy products like Chicken Raw Food to meet the rising popularity of raw dog food, Maev showcases the ability to stay ahead of market trends, presenting an opportunity to capitalize on consumer demand for innovative and health-conscious pet products.