Cross-Channel Attribution Leverage cross channel measurement to win advertisers seeking unified attribution across podcasts, streaming audio, YouTube, and broadcast radio. With the launch of Broadcast Radio Attribution and partnerships like Signal Hill Insights, Magellan can sell multi channel analytics as a core offering. Target large agencies and brands needing a single platform to optimize spend across audio channels, and pursue co selling with radio networks to expand inventory access.

Massive Podcast Database Massive podcast data asset enables precise targeting and performance insights for campaigns. The 50k plus podcast database supports discovery, planning, and post campaign analysis for advertisers and publishers. Offer data driven planning services, niche podcast recommendations, and inventory intelligence to agencies, and explore licensing or integration partnerships with DSPs and networks.

Strategic Partnerships Strategic partnerships signal strong market demand for attribution and measurement. Collaborations with iHeartMedia, Signal Hill Insights, American Public Media Group, and YMH Studios demonstrate a readiness to scale with large networks. Use these as proof points in co selling efforts, offer exclusive data, and propose joint go to market programs with network partners.

Radio Expansion Radio expansion creates cross media opportunities. The expanded iHeartMedia partnership to add broadcast radio attribution opens doors to radio centric advertisers and agencies. Pitch bundled cross channel measurement for brands with radio spend and position Magellan as the bridge between broadcast and digital analytics, targeting additional broadcasters and public media networks.

Real Time Demand Real time measurement demand across platforms. Real time attribution and audience analytics are core offerings, appealing to brands and agencies seeking immediate optimization. Propose premium real time dashboards, alerts, and reporting integrations with CRM and marketing stacks to shorten sales cycles and improve ROI storytelling.