Magenta Inc.

Design ServicesCalifornia, United States11-50 Employees

Magenta is a design-led homewares partner that transforms creative vision into commercially successful, shelf-ready collections while preserving design intent at scale. Named after one of the most difficult colors to fire in a kiln, Magenta represents precision, patience, and mastery. Founded in 2002 by Michael Cheng and Margaret Chang, Magenta began with a mission to help independent artists bring studio work to a national stage by pairing craft with the rigor of manufacturing. 

Today, Magenta’s differentiation is end-to-end product innovation, spanning concept and design through sourcing, development, and national retail execution, supported by long-standing artisan and factory relationships across Asia and deep knowledge of the U.S. retail landscape. In addition to its original collections, Magenta collaborates with globally recognized brands and creators, including Warner Bros., Disney, and Rae Dunn, bringing meaningful stories to life across seasonal and everyday tableware, giftable formats, and lifestyle extensions available nationwide. We focus on reimagining traditional craftsmanship with modern techniques and premium materials. Our collections, including seasonal and everyday items as well as exclusive lines like Magenta by Rae Dunn, are designed with attention to detail and quality. Our product range covers tableware, drinkware, giftware, pet essentials, and home accessories.

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