MagicGPS

Motor Vehicle ManufacturingArizona, United States2-10 Employees

MagicGPS is a small Phoenix-based company in the motor vehicle manufacturing sector that provides fleet GPS tracking through a patented system using existing Wi-Fi access points to track vehicles as they move through different coverage areas. The service is offered at about $29 per vehicle per year, a fraction of typical cellular GPS options. Its customer base includes government entities—cities, counties, towns, municipalities—as well as contractors, emergency medical services, fire and police departments, trades businesses, and trucking firms seeking low-cost fleet visibility and driver performance information. 

The technology relies on seamless roaming among Wi-Fi access points to maintain coverage, positioning it as an economical alternative to traditional fleet GPS. Reported benefits include the potential to reduce incidents and insurance costs and to save on fuel, along with the ability to document driver behavior and routes. The company promotes a 60-day trial in which a device is provided at no upfront cost and includes one year of service, training, setup, programming, activation, and dashboard setup for a bundled price of $289.95.

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