Magnet Companies
Technology, Information and MediaCalifornia, United States2-10 Employees
Magnet Companies is a private-equity backed holding company that acquires and builds direct-to-consumer brands, aiming to expand their reach, audience engagement, and revenue. It operates at the intersection of content, community, and commerce, focusing on consumer-oriented properties. Based in Santa Monica, California, with offices in New York and Los Angeles, the group was established in 2018 by Betsy Morgan, Brett Bouttier, and Jeff Berman. Its portfolio targets direct-to-consumer ventures, offering strategic development and expansion capabilities to help these brands grow their footprint in the market.