Diverse client focus Target education and outreach organizations within PK-12, adult education, organizational development, community programs, and informal education to expand Magnolia’s client base and cross-sell evaluation services.

Small business scaling Leverage Magnolia’s size and B Corporation status to pitch tailored, high-touch evaluation solutions to mid-market education and public sector agencies seeking mission-aligned partners with strong ethics and sustainability credentials.

Diverse talent pipeline Promote the internship program and HBCU outreach as a differentiator to clients seeking diverse evaluators and inclusive research practices, offering client-supported pipelines and capacity-building services.

Sustainability edge Highlight B Corporation certification and social impact orientation to attract clients with ESG commitments who need rigorous evaluation of programs aimed at learning, community development, and public outreach.

Digital maturity Utilize existing tech stack and data analytics capabilities to offer digital evaluation, online program assessments, and metrics-driven reporting to clients aiming for scalable, tech-enabled insights.