Retail Upsell Magnum Shooting Center operates a 4,000 sq ft retail shop stocking ammo, gear, suppressors, and Class 3 firearms alongside the shooting facility. This provides strong cross-sell opportunities to convert range traffic into product sales through bundled ammo and accessories, loyalty offers, and membership-based discounts, driving higher average ticket and repeat visits.

Membership Leverage The site already offers memberships for frequent shooters. There is an opportunity to expand membership benefits with tiered levels (priority lane reservations, exclusive events, training credits) and targeted offers for local clubs and corporate teams, converting casual range users into recurring revenue.

Training Services With training programs and gunsmithing in-house, Magnum can partner with firearm manufacturers and training providers to offer certified courses, private lessons, and maintenance plans. On-site services create recurring foot traffic and co-market with retail and range services.

Digital Marketing The tech stack includes cart functionality and Google Analytics, enabling data-driven marketing. There is opportunity to optimize the online storefront, run local campaigns, retarget visitors, and promote events, memberships, and service packages to Colorado Springs-area shooters.

Event Space A large facility with 32 lanes across multiple range configurations supports hosted events, tournaments, corporate team-building, and private parties. This can unlock new revenue streams through lane rental packages, hosted match events, and cross-promotion with nearby retailers like Bass Pro Shops.