Acquisition Context Magpie Software was acquired by Syncroness in 2016 and the combined entity expands capabilities in integrated hardware and software, presenting a potential opportunity to position joint offerings and cross-sell to Syncroness’ broader client base.

Mid-Sized Focus With 11-50 employees and revenue in the 10–25 million range, the company sits in the mid-market segment where agile software development and emerging technologies are often needed, suggesting a fit for targeted SMB-to-mid-market deals with scalable solutions.

Tech Stack Leverage Current technologies include GitHub, Kubernetes, SAP Concur, LabVIEW, and Jira, indicating opportunities to upsell cloud-native, CI/CD, integration, and automation solutions that align with existing tooling.

Industry Standing Historical recognition as a Top Workplace and past acquisition by ALTEN Group signal stability and strong employer reputation, which can be leveraged to engage enterprise buyers seeking reliable engineering partners for complex software and hardware integration projects.

Expansion Synergies The aligned expertise in hardware-software integration opens avenues for joint offerings in product development, embedded systems, and IoT initiatives, enabling cross-sell to clients seeking end-to-end engineering and product lifecycle services.