Strategic Partnerships Recent high-profile collaborations with Knutson Construction, Miller Dunwiddie, Morcon Construction, Alliiance/Alliiance Design, Wold Architects & Engineers, Kraus-Anderson, and Modernfold indicate strong integration into major Minnesota and Twin Cities project ecosystems, suggesting sales opportunities via these firms for operable wall systems on large mixed-use, transit, hospitality, and airport projects.

Airport & Green Build Active involvement in Terminal 2 North Gate Expansion and HCMC Green Building projects signals demand for high-visibility, architecturally integrated operable wall solutions in airports and sustainable construction programs, presenting up-sell opportunities for advanced daylighting, acoustics, and modular wall systems.

Owner-Operator Focus Small team structure with a long-standing family leadership and territory coverage across Minnesota and western Wisconsin points to targeting Builders Exchange bid work and negotiated contracts through Jan and Brian Mahin, enabling streamlined quoting, service, and long-term maintenance offerings for operable walls.

Manufacturer Synergy enduring relationship with Modernfold and the integration with Syntegra on projects indicate opportunities to bundle products and services through existing manufacturing partnerships, offering comprehensive turnkey solutions for retrofit, service, and installation in both new builds and legacy projects.

Technology & Outreach Digital presence and analytics tech stack (WordPress, Piwik PRO, Crazy Egg, Snowplow, AudioEye) coupled with WhatsApp Business and Oracle Cloud support scalable marketing and customer engagement, enabling targeted outreach to architectural firms and general contractors involved in large-scale renovations and new construction.