Expansion Strategy MainOne has been expanding its operations by launching new data centers and expanding its fiber-optic network infrastructure in key locations like Lagos, Nigeria and Côte d'Ivoire. This presents a sales opportunity to offer connectivity and data center solutions to businesses in these growing markets.

Technology Advancements With a tech stack that includes MySQL, TweenMax, and other advanced technologies, MainOne demonstrates a strong focus on innovation and reliability in its services. Leveraging their cutting-edge technology can be a key selling point to attract businesses looking for robust telecommunications solutions.

Recent Partnerships MainOne's partnerships with organizations like Atlantic Cable Maintenance and Repair Agreement (ACMA) showcase its collaborative approach to enhancing connectivity. By aligning with their partners, there are sales opportunities to provide integrated solutions that address submarine cable maintenance and repair needs.

Acquisition by Nasdaq, Inc Being acquired by Nasdaq-listed Equinix for $320 million signifies MainOne's credibility and market strength. This acquisition can be used as a sales lever to build trust with potential clients seeking telecommunications solutions from a reputable and financially stable provider.

Market Positioning MainOne's positioning as a leading data center and connectivity solutions provider in West Africa, catering to major telecom operators, ISPs, and enterprises, establishes a solid foundation for targeting clients seeking reliable and scalable telecommunications services in the region.