Ecosystem Advantage MaisTODOS operates within the Grupo TODOS ecosystem, anchored by the TODOS card program that reaches a large segment of lower-income families. This setup provides a built-in distribution network to offer payment, cashback, credit, and digital account solutions through merchant and partner collaborations. For sales teams, target merchants, clinics, and service providers within the ecosystem to co develop bundled offers and expand card acceptance.

Health Financing Link Through AmorSaúde clinics and a broad cashback program, the company links financial products to essential health services. This creates natural upsell opportunities for health‑focused credit lines, affordable payment plans, and digital banking features that help families access care. Target healthcare providers, clinics, and insurance partners to expand patient financing and reimbursement solutions.

Data Driven Personalization Invested in analytics and privacy tools such as Google Analytics Data Studio Tableau and GDPR compliance, MaisTODOS can run data‑driven marketing and risk management initiatives. This enables more effective offer personalization, fraud prevention, and partner onboarding, which is attractive to lenders, merchants, and brands seeking compliant customer insights. Position as a value add for partners needing compliant, data‑driven campaigns.

SME Financing Potential With a varied product set including credit payments and cashback and a digital account, MaisTODOS is well placed to extend finance to small and mid sized merchants within its ecosystem. Proposals include merchant cash advances working capital lines and POS financing to drive card usage and cashback participation, as well as integrated payment solutions for merchants.

Growth Partnership Potential Despite a modest revenue range and a sizable employee base, MaisTODOS has room to grow through strategic partnerships and co marketing with other fintechs or financial institutions targeting inclusive finance in Brazil. Opportunities include white label solutions platform integrations and joint marketing to accelerate adoption among families and small businesses.