Strategic Partnerships Major League Rugby has formed notable collaborations with ticketing platform Flicket and online gambling company Sparket, indicating openness to integrating technology-driven solutions and expanding digital engagement opportunities alongside betting, ticketing, and payment services.

Market Expansion The launch of the Anthem Rugby Carolina initiative and MLR Rising demonstrates the league’s growth strategy by establishing new teams and showcasing top collegiate talent, presenting opportunities for sponsorships, sports equipment providers, and local business partnerships.

Media & Technology MLR’s diverse tech stack, including social media integrations and web development tools like Next.js and styled-components, suggests potential for digital marketing collaborations, custom app development, and enhanced fan engagement solutions.

Revenue Growth With revenue estimates between $10 million and $25 million, MLR offers a promising target for B2B services such as sponsorships, advertising, and entertainment solutions aimed at increasing fan base engagement and monetization.

Audience Engagement The league’s active community-building emphasis based on respect and inclusivity indicates opportunities for sponsorships and collaborations focused on diversity initiatives, fan loyalty programs, and experiential marketing campaigns.