Partnership Growth Capitalize on established corporate partnerships and active event marketing to expand sponsorship opportunities, increase multi-year gifts, and accelerate wish grants. Propose tailored sponsorship packages, employee matching gift programs, and co-branded campaigns with partners that align with the Make-A-Wish mission.

Digital Marketing Leverage their visible focus on video content and advocacy on platforms like TikTok to scale digital fundraising and storytelling campaigns. Offer end-to-end services including video production, digital ad campaigns, fundraising microsites, and analytics integrated with NetSuite for donor insights.

Tech Backbone With NetSuite ERP and DocuSign in use, there is an opportunity to introduce deeper CRM integration, automated donor journeys, and grant management enhancements. Position as a back-office modernization and data-driven partner to support faster gift processing and scalable campaigns across multiple chapters.

Geographic Expansion Recent expansion news and multi-state footprint suggest opportunities for cross-regional partnerships and national fundraising campaigns. Propose shared services, joint events, and program alignment to broaden donor bases while controlling costs across chapters.

Impact Analytics Make-A-Wish emphasizes impact research and strong donor storytelling, creating an opening for impact analytics tooling and research partnerships. Offer donor dashboards, impact reporting templates, and data-driven narratives to attract larger gifts and improve retention.