regional expansion Operate across Wichita Falls TX and a second location in Oklahoma City since 2017, signaling growth potential in nearby oilfield supply markets and opportunities to introduce additional product lines or exclusive distributorships.

mid-market potential Revenue in the 25 to 50 million range with a lean employee base (11-50) suggests efficiency-focused operations and potential for targeted, high-margin add-ons such as value-added services or bundled industrial supply solutions.

industry fit As a wholesale manufacturer representative for oil field and industrial supplies, there is a clear avenue to upsell maintenance, consumables, and instrumentation through existing vendor relationships and a compact regional footprint.

tech enablement Current tech stack including Joomla, MooTools, and PHP indicates room to introduce modern e-commerce or CRM integrations to streamline procurement, improve catalog accessibility, and accelerate quote-to-order cycles for field teams.

partner fit Market peers with large scale distributors (Wesco, Fastenal, DigiKey) suggest potential for strategic partnerships or preferred supplier programs that can elevate Makena’s visibility and open routes for co-marketing and exclusive product lines.