North American expansion Makinex has appointed a new North American president and operates a Texas-based office, signaling an increased focus on the US market. Target sales opportunities include strategic partnerships with regional distributors, rental fleets, and industrial contractors seeking innovative productivity tools in concrete, dust control, and power solutions.

Award winning innovation Recent World of Concrete and Pro Tool Innovation Awards highlight recognition for safety, productivity, and efficiency in its forced action mixer and other jobsite equipment. Leverage these accolades in proposals to differentiate from competitors and justify premium pricing for value-added equipment.

Comprehensive product line Makinex designs and distributes solutions across construction, landscaping, infrastructure, and equipment hire, including dust suppression and portable power. Opportunities exist to cross-sell modular solutions to contractors who need integrated site productivity packages and rental-ready tools.

Domestic reliability with global reach Australian origin with global manufacturing and distribution; strong emphasis on pre-testing for Australian hire standards. Market development play includes promoting reliability, maintenance ease, and rugged performance to US contractors, rental houses, and infrastructure firms seeking durable, field-tested equipment.

Growth through leadership Active leadership expansion and a growing US sales team. Engage prospects via targeted outreach to fleets, general contractors, and specialty trades by offering pilot programs, training, and after-sales support that align with Makinex’s value of faster, safer, and easier jobsite execution.