Awards boost Leverage Makray Memorial Golf Club's The Knot Best of Weddings 2024 award to target wedding-related service partnerships, premium event packages, and vendor collaborations that can cross-sell with hospitality offerings.

Wedding market Position as a preferred wedding venue and corporate event space by offering enhanced wedding packages, rehearsal dinner options, and special group booking incentives to capitalize on the club's recognized status.

Mid-market focus With revenue in the 10M–25M range and a mid-sized employee base, tailor value propositions around scalable hospitality services, membership tier expansions, and outsourced event management to fit growth incentives.

Tech enablement Utilize the existing tech stack (Squarespace, WordPress, email marketing, cloud services) to offer targeted digital marketing packages, CRM-driven outreach, and seamless online event bookings for new clients and partners.

Local partnership Highlight regional proximity in Barrington, Illinois to cultivate partnerships with nearby vendors, caterers, and corporate clients seeking high-quality golf and events experiences in the Chicago suburbs.