Expanding Customer Reach Makro Nederland's broad distribution network with 17 locations and extensive online platform allows it to serve diverse horeca entrepreneurs, presenting multiple touchpoints for upselling professional products and expanding the customer base.

Digital Platform Opportunity The company's large horeca non-food platform with 170,000 products via makro.nl/marketplace offers significant cross-selling potential for complementary or premium items to existing wholesale customers.

Focus on Cost-Effective Solutions Makro’s positioning as the most affordable wholesaler in the Netherlands suggests sales opportunities in budget-conscious horeca businesses seeking reliable, low-cost procurement options.

Technological Infrastructure Utilization of modern tech tools such as SAP R/3 and Microsoft Azure indicates a robust operational backbone, enabling targeted marketing, personalized offers, and efficient supply chain management to drive sales growth.

Market Positioning With revenue estimated between 25M and 50M and a focus on customer-centric, efficient service, Makro has the potential to expand its market share by catering to small and medium horeca enterprises looking for reliable wholesale partnerships.