Targeted HoReCa Expansion Makro's strategic focus on the HoReCa channel presents opportunities to offer specialized wholesale solutions tailored to hospitality and foodservice providers, positioning your sales approach to align with their demand for flexible, high-quality supplies.

Digital Engagement Potential With a tech stack including platforms like MicroStrategy and Sitecore, there is potential to leverage data-driven marketing and personalized digital experiences to attract and retain key client segments within the wholesale and hospitality markets.

Growth in Market Segments Since Makro operates across various sectors including retail, institutions, and professionals, expanding your product offerings to meet the specific needs of these diverse groups can open new revenue streams and deepen customer relationships.

Local Market Presence Having established a strong local presence with ten stores across major urban areas, there are opportunities to develop regional partnerships, personalized services, and localized promotions to increase market share within Portugal.

Technology as a Differentiator Makro’s investment in advanced technology infrastructure signals openness to innovative solutions; engaging with their digital channels or offering tech-enabled products can create competitive advantages and enhance customer experiences.