Market Leadership Makro Nederland operates as the most cost-effective wholesaler in the Netherlands for horeca professionals, with a large network of 17 branches and extensive product offerings. This positions it as a strong partner for suppliers seeking to reach horeca entrepreneurs efficiently through multiple sales channels.

Digital Expansion With an extensive online platform featuring 170,000 products and a dedicated horeca non-food marketplace, Makro demonstrates a robust digital presence. This provides opportunities to offer innovative products and services via their webshop to enhance customer engagement and drive online sales.

Customer Focus Makro prioritizes customer convenience with flexible ordering options and a horeca delivery service, indicating a focus on tailored solutions. Partnering with them to provide specialized or exclusive products could meet their goal of facilitating horeca entrepreneur success.

Growth Potential The company's strong revenue range between 100 million and 1 billion, combined with a significant employee base, suggests ongoing growth and market penetration. This creates opportunities for suppliers and tech providers to scale with Makro as they expand their offerings and digital capabilities.

Competitive Edge Makro’s strategic emphasis on affordability, efficiency, and quality, along with its large product assortment, makes it an attractive partner for brands looking to increase visibility within the horeca sector, especially in a competitive wholesale landscape dominated by large chains.