Market Position Makro Nederland is positioned as the most affordable wholesale provider in the Dutch hospitality sector, offering extensive product variety and flexible sales channels, making it an ideal partner for horeca businesses seeking cost-effective procurement solutions.

Digital Expansion With a strong online presence through their horeca marketplace featuring 170,000 products and a multi-channel sales approach, Makro presents opportunities to target digitally engaged horeca entrepreneurs and expand e-commerce support.

Customer Focus Makro emphasizes customer-oriented services such as direct delivery to horeca kitchens, indicating potential for sales partnerships focused on logistics, supply chain optimization, and customized service offerings.

Growth Potential Operating within a market segment alongside companies like Action and Sligro Food Group with revenues up to 25 million dollars, Makro shows strong potential for incremental growth through product expansion and enhanced customer engagement strategies.

Technology Use Utilizing advanced systems like SAP R/3 and cloud platforms such as Microsoft Azure, Makro demonstrates technological maturity, opening avenues for collaborations in digital transformation, data analytics, and supply chain efficiency improvements.