Market Leadership Makro Nederland stands out as the most cost-effective wholesaler in the Dutch Horeca sector, serving a broad customer base that includes numerous horeca entrepreneurs seeking affordable, professional-grade supplies. This dominant position indicates substantial opportunities in expanding premium product offerings or value-added services tailored to horeca businesses aiming to optimize their procurement processes.

Digital Expansion With an extensive online platform featuring 170,000 horeca non-food products and a flexible multi-channel sales approach, Makro demonstrates a strong digital presence. Partnering to enhance their online marketplace, logistics, or e-commerce capabilities could generate additional sales channels aimed at a broader customer segment including smaller horeca operators and online foodservice providers.

Customer Focused Makro prioritizes customer-centric solutions with services like direct deliveries and a wide assortment of professional products. Developing tailored loyalty programs or specialized product bundles for horeca entrepreneurs could drive repeat sales, increase basket size, and deepen customer engagement.

Technological Infrastructure Utilizing advanced technologies such as SAP R/3 and Microsoft Azure, Makro is well-positioned for scalable growth and operational efficiency. Introducing integrated sales and inventory solutions, or leveraging data analytics to identify high-demand products, could further optimize sales performance and inventory turnover.

Growth Potential With an annual revenue estimated between $25 million and $50 million and expanding physical locations, Makro offers opportunities for growth via increased product range, enhanced service offerings, or targeted marketing campaigns to horeca businesses. Collaborating with suppliers or technology partners could unlock additional revenue streams in this competitive market.