HoReCa Focus Makro Portugal is reorienting toward the HoReCa channel, offering tailored buying experiences across its 10 store network. This opens opportunities to cross-sell wholesale foodservice essentials, bulk ingredients, and specialized equipment to restaurants, hotels, and similar operators seeking consistent supply and flexible terms.

Strategic Expansion With 10 urban stores and a strengthening emphasis on fast, high-quality service, there is potential to upsell premium perishables, bulk non‑food supplies, and value‑add services (inventory management, just‑in‑time delivery) to local HoReCa clusters and institutional buyers near metropolitan centers.

Tech Enabled Makro Portugal’s tech stack including SAP, AWS, Sitecore, Adobe Experience Cloud, and analytics tools suggests a capability to optimize pricing, loyalty programs, and personalized B2B experiences. Sales opportunities exist in data-driven account targeting, demand forecasting, and dedicated customer portals for HoReCa clients.

Partnership Potential Recent collaboration with Universal Music Portugal indicates a willingness to engage in co‑brand and experiential marketing. There is room to propose joint promotions, event catering partnerships, and supplier-led campaigns that leverage Makro’s wholesale platform to attract and retain HoReCa customers.

Competitive Positioning As a Metro Group affiliate with a broad wholesale footprint and a focus on operational flexibility, Makro can differentiate on customized procurement solutions, rapid replenishment, and competitive bulk pricing for restaurants and hotels, offering a compelling alternative to direct retailer or smaller distributors.