Catering Expansion Target institutions and events within the Triangle area that regularly require fresh, portable meals, such as universities, corporate offices, and community events. Position Makus as a reliable catering partner with vegetarian, vegan, and gluten-free options to appeal to diverse dietary needs.

Small Team, High Touch Leverage the intimate team size (2-10 employees) as a selling point for personalized service, quick turnarounds, and flexible catering customization for small to mid-sized orders, boosting repeat business from local groups and departments.

Digital Ordering Promote online ordering and catering planning via the website to streamline event bookings, targeting organizations planning regular gatherings, campus events, and corporate lunches. Highlight ease of use, timely delivery, and clear menu options.

Sustainability Edge Emphasize zero preservatives and fresh ingredients as a differentiator for health-conscious buyers and facilities teams seeking clean-label options, potentially expanding into healthcare, schools, and corporate cafeterias prioritizing quality meals.

Revenue Signals Capitalize on the $1M–$10M revenue range to pursue partnerships with mid-market venues and event organizers looking for dependable, scalable catering providers. Use success stories from campus and corporate events to build case studies for expansion.