Podcast Expansion Mamamia has been consistently expanding its podcast offerings, launching new series such as HER and But Are You Happy. This presents an opportunity for advertisers looking to reach the 7.5 million Australian women engaged with Mamamia's content monthly.

Regional Sales Team Growth The recent appointment of Katie Teague as South Australia Sales Manager indicates Mamamia's focus on expanding its sales team regionally. Sales representatives targeting the South Australia market could leverage this expansion for potential partnership opportunities.

Brand Partnerships Mamamia's partnership with Riccadonna to create a conversation card game showcases the potential for unique brand collaborations. Companies in the lifestyle, entertainment, or consumer goods sector could explore partnership opportunities with Mamamia to tap into its engaged audience.

Subscription Service Launch The launch of MPlus as a subscription service by Mamamia opens opportunities for businesses offering complementary subscription-based services or products. Collaborations with Mamamia's subscription platform could enhance visibility and engagement with a subscription-oriented audience.

Competitive Landscape Analysis Analyzing Mamamia's positioning among similar companies like Vogue, Cosmopolitan, and Refinery29 can provide insights into competitive strategies and areas where partnerships or collaborations could enhance overall sales and market reach. Understanding the competitive landscape is key for sales professionals to identify unique selling propositions and market differentiators.