Expanding Digital Audience With a reach of 7.5 million Australian women monthly across multiple digital platforms, Mamamia presents a significant opportunity for brands seeking targeted engagement with female consumers through podcasts, social media, and online content.

Diverse Content Portfolio Mamamia’s launches of new podcasts like HER and But Are You Happy demonstrate an active expansion into fresh content areas, making it an ideal partner for brands wanting to embed into trending and emotionally resonant media segments.

Growing Regional Presence Recent hires such as a South Australia Sales Manager indicate efforts to deepen regional market penetration, opening sales opportunities for localized campaigns and region-specific brand activations.

Innovative Revenue Models The launch of subscription services like MPlus reflects a shift towards sustainable, diversified revenue streams, providing a platform for premium advertising solutions and direct engagement with dedicated audiences.

Strong Market Position As Australia’s largest women’s media brand with a revenue estimated between $250 million and $500 million, Mamamia stands out as a premium media partner for brands targeting female demographics and seeking impactful, high-reach advertising campaigns.