Leadership Change New leadership at Mammoth Lakes Tourism creates an entry point for a strategic marketing refresh, partnership expansion, and sponsor alignment opportunities that sales teams can pursue with local brands, regional partners, and national travel brands.

AI Travel Tech The organization has already embraced AI travel assistant capabilities through a GuideGeek collaboration, signaling openness to tech-enabled guest experiences. Propose expanding AI driven planning, personalized content, and data integrations with their site and CRM to boost engagement and conversions.

Digital Presence With a redesigned site and modern tech stack, there is opportunity to enhance performance, SEO, and content operations. Offer ongoing website optimization, analytics, and conversion rate programs to improve seasonal campaigns and visitor engagement.

Year Round Growth Mammoth Lakes seeks year round growth through partnerships with airlines, media, and local businesses. This creates sales opportunities for co-branded campaigns, experiential events, and joint marketing packages that drive incremental visitation and spend.

Sustainability Focus Sustainability and local economy stewardship is central to branding. Position for ESG reporting, impact measurement, and community partner programs that attract responsible travelers and sponsors while differentiating from competitors.