Strategic Market Positioning ManageSoft operates within the Software Development industry with a focus on Application Usage Management, serving both application producers and enterprise clients. Its recent acquisition by Flexera Software integrates it into a prominent leader in strategic software solutions, creating potential for cross-selling and expanding services to its existing customer base.

Growing Customer Base With a revenue estimated between 10M and 25M and a mid-sized workforce of 201-500 employees, ManageSoft has a solid market presence. Its position within Flexera’s portfolio suggests ongoing expansion opportunities in licensing, compliance, and usage optimization solutions to both established and emerging enterprise customers.

Innovative Product Portfolio ManageSoft benefits from Flexera’s continuous innovation, evidenced by recent launches like InstallShield 2020 and strategic acquisitions such as Revulytics. This focus on product development indicates opportunities to upsell advanced usage analytics, IoT monetization solutions, and compliance management to current customers.

Recognition & Industry Leadership Flexera’s multiple awards including the 2019 IoT Excellence Award and Global Market Leadership Award amplify ManageSoft’s credibility. Leveraging this industry recognition can help position upselling efforts around enterprise-grade, award-winning solutions for compliance and usage management.

Market Expansion Potential Given Flexera’s focus on IoT, monetization, and application optimization, ManageSoft is well-placed to capitalize on emerging trends such as IoT device management, software monetization, and compliance solutions. These areas represent significant cross-selling opportunities for targeting organizations seeking to enhance their software asset management capabilities.