Community Engagement Manchester Journal actively partners with local organizations like Green Mountain Power and the Manchester Energy Committee, indicating strong community ties and opportunities to offer localized advertising and sponsored content tailored to community initiatives.

Digital Expansion Recent hires of a digital sales and marketing specialist suggest a focus on enhancing online advertising services, opening avenues to attract local businesses seeking digital marketing solutions and targeted ad campaigns.

Environmental Initiatives The collaboration with Green Mountain Power for electric motor events signals an environmental and sustainability focus, providing a platform to promote eco-friendly products or green initiatives through sponsored content and event coverage.

Market Positioning As a small local newspaper with limited revenue, there are opportunities to bundle advertising packages, cross-promote with similar regional outlets, or develop niche content to increase advertising revenue and audience engagement.

Local Government Relations Coverage of municipal decisions like retail cannabis sales and participation in local initiatives indicates political and civic engagement, creating opportunities for government advertising, public notices, and community-focused sponsorships.