Data maturity Potential upsell to expand their data maturity initiatives beyond current capabilities by offering advanced analytics, data governance, and AI ethics programs explored in their past Data Maturity floor survey initiatives.

Cloud and automation Leverage their tech stack in AWS, Kubernetes, GitLab CI, Jenkins, Puppet to position value around scalable data science platforms, MLOps, and automated CI/CD for analytics workloads.

Analytics leadership Target growth opportunities with senior data and analytics leadership who have historically engaged in strategy development and marketing roles, offering data-driven transformation services and governance frameworks.

Industry partnerships Explore joint initiatives with security and governance partners (e.g., data privacy, fraud prevention) to expand offerings and co-market analytics solutions aligned with regulatory and risk management needs.

Recognition leverage Utilize their award and conference activity (Data IQ award, industry speaking engagements) to propose collaborative thought leadership projects, case studies, and reference-able success stories to accelerate client acquisitions.