Executive training Target mid-market and executive teams with customized etiquette seminars leveraging Jodi R. Smith’s expertise and the firm’s track record with CEOs to secure corporate contracts and recurring engagements.

Digital platforms Leverage the current tech stack and online capabilities to offer virtual workshops, on-demand modules, and blended learning for clients with dispersed teams or global offices.

Thought leadership Position the author and firm as a go-to authority through books, keynote speaking engagements, and co-branded programs to attract corporate clients seeking credibility and high-touch training.

Sustainable growth Capitalize on a lean organization to scale by productizing core seminars, creating tiered packages, and pursuing select revenue channels that align with higher-margin services.

Market positioning Differentiate from peers by emphasizing practical, engaging learning experiences for all levels—from children to executives—opening opportunities with schools, nonprofits, and Fortune-rated firms seeking comprehensive etiquette training.