Heritage Momentum Leverage Roger Dubuis' strong luxury heritage and in-house movement independence to position premium, hand-finished timepieces for high-net-worth clients seeking exclusivity and authenticity.

Acquisition leverage Note Richemont’s ownership since 2008 as a factor in distribution and brand prestige; explore partnership opportunities with multi-brand luxury retailers and flagship experiences that amplify the rare, authentic pieces.

Innovative Collaboration Capitalise on ongoing collaborations and limited editions (Excalibur, skeletonized models, Lamborghini-inspired pieces, Pirelli inlays) to create targeted campaigns for collectors and enthusiasts seeking unique storytelling and scarcity.

Global Luxury Networks Exploit the global luxury retail footprint and digital presence (website, CRM, social tags) to expand omnichannel experiences, including limited online drops, VIP previews, and personalized concierge services for top shoppers.

Manufacture Capabilities Highlight the vertical integration and in-house regulating organ production as a differentiator in marketing and client education, enabling premium pricing and assurances of authenticity for discerning buyers.