Market niche Target mid-sized food and beverage manufacturers like Marathon Enterprises with a revenue range of $10M-$25M to offer scalable eCommerce and digital marketing solutions that support direct-to-consumer channels and wholesale B2B portals.

Digital footprint Leverage their tech stack (iCIMS, WordPress, Shopify, WooCommerce, Microsoft 365) to propose integrated HR, CMS, and commerce enhancements, plus advanced analytics and site security to strengthen online operations.

Growth readiness With 11-50 employees and a growing footprint in New York, present flexible, phased services (SaaS, managed services, and onboarding support) to scale IT and marketing capabilities as they expand production and distribution.

Competitive context Position value against similarly sized peers (e.g., Field Roast) by highlighting cost-efficient digital modernization, faster time-to-value, and measurable ROI in eCommerce, CRM, and supply-chain visibility.

Financial plausibility Align proposals with a revenue band of $10M-$25M, offering ROI-driven packages and clear pricing tiers to fit their budget while enabling scalable enhancements across sales, marketing, and operations.