Brand Partnerships Upsell Leverage Marathon Fitness strong brand portfolio including PRECOR, Escape Fitness, Eleiko and Peloton to upsell premium equipment to large facilities such as health clubs, corporate wellness programs, medical facilities, hotels, and multi housing properties. Use brand led success stories and space transformation capabilities to tailor proposals and win higher value projects.

Turnkey Design Advantage Highlight turnkey design capabilities including floor plans, equipment planning, and 3D renderings to differentiate bids and win RFPs for new builds and renovations. Position as a one stop solution from concept through installation and ongoing service, reducing procurement risk for buyers.

Public Sector Access Emphasize procurement leverage through Sourcewell and Buy Board contracts to accelerate public sector deals with schools, municipalities, and healthcare facilities. Leverage WBENC, HUB and WBE certifications to appeal to corporate supplier diversity programs and expand eligibility.

Recurring Services Growth Promote service and maintenance packages alongside flexible leasing options to create recurring revenue streams for Marathon Fitness and predictable uptime for clients. Bundle extended warranties and preventative maintenance to increase wallet share across locations.

Market Position Leverage Capitalize on being a leading distributor with a broad brand lineup and Texas presence to pursue expansion into hospitality, multi housing, healthcare and fitness clubs. Use credibility as a top Precor distributor and service driven approach to win multi location, multi market opportunities.