Target Market Potential Marathon Solutions primarily serves small to mid-sized businesses with an emphasis on Microsoft technologies, indicating an opportunity to upsell or cross-sell advanced cloud services, security solutions, and customized IT support tailored to growing companies seeking scalable technology infrastructure.

Technology Focus With expertise in Microsoft 365, Windows Server, and ASP.NET, there is potential to expand service offerings into integrated cloud migration, SaaS deployment, and modern app development, appealing to clients looking to modernize their IT systems.

Market Expansion Given their regional presence in Northern California and the ability to manage systems for large organizations, there’s an opportunity to target regional enterprises and expand services into larger organizations seeking reliable Microsoft-focused IT consulting.

Growth Opportunity The company's revenue range suggests room for growth and increased wallet share among existing small clients, as well as acquiring new clients through strategic marketing, emphasizing bespoke IT solutions and ongoing support services.

Competitive Positioning Positioning as a specialized provider in Microsoft technologies could differentiate Marathon Solutions from larger competitors, especially for small-to-mid-sized companies that prefer personalized service and expert guidance in cloud and server management.