Market Focus Target higher education institutions with K-12 to higher ed alignment, leveraging Marcellus Middle School’s tech stack and media presence to propose blended learning tools, student engagement platforms, and digital communication solutions.

Digital Engagement Marcellus launched digital newsletters and maintains digital channels; propose marketing automation, newsletter analytics, and student-parent communication platforms to enhance reach and engagement.

Recognition Roadmap Recent FCCLA success and leadership conference participation indicate strengths in student programs; offer sponsorship opportunities, program management software, and event-driven fundraising/crisis communication tools.

Scalable Tech Existing tech stack includes cloud security and analytics tools; present integrated educational tech suite (learning management, analytics, and security hardening) that can leverage their current infrastructure.

Growth Opportunities Revenue under one million and small staff size suggest a need for cost-effective, scalable solutions; emphasize affordable, easy-to-implement platforms with strong support and onboarding for rapid ROI.