Market Expansion Target large technology and manufacturing firms that hold or need patent licensing programs. Position Marconi's platforms to accelerate monetization of portfolios in telecom, semiconductor, AI and consumer electronics by reducing transaction friction, legal overhead, and go-to-market time. Recommend initial outreach to anchor clients with a pilot licensing program and a clear ROI model, plus a tailored value proposition around speed, cost savings and risk reduction.

Digital Growth Leverage Marconi's existing focus on SEO and analytics to implement a targeted account based marketing plan that generates qualified licensing opportunities. Propose enhanced content for thought leadership, licensing case studies and partner marketing to increase inbound inquiries. Offer marketing automation and attribution to demonstrate ROI of the platform.

Platform Modernization Offer platform modernization services to ensure licensing workflows, contract management and analytics scale with growth. Propose API integrations with ERP and CRM, secure hosting, and performance optimization to support global licensing activity. Emphasize security, compliance and reliability as differentiators to attract larger enterprise clients.

IP Management Provide end-to-end IP licensing operations support including contract lifecycle management, e-signing, compliance checks and cross border licensing guidance. Position as a partner to streamline licensing negotiations, reduce cycle times and automate royalty accounting.

Ecosystem Partnerships Develop an ecosystem strategy that aligns with potential enterprise clients and patent holders in telecom and industrial sectors. Propose co-development, channel partnerships and a partner enablement program to scale licensing platform adoption across organizations similar to the big players in the tech ecosystem.