Expanding Market Reach Mardel Christian & Education operates 37 stores primarily in the central U.S. and now on the East Coast, indicating opportunities to tailor product offerings and marketing strategies to diverse regional preferences and expand their customer base across new geographical areas.

Faith-Based Purchasing With a strong focus on faith-based products such as Bibles, Christian books, and religious apparel, there is potential to develop specialized marketing campaigns and bundled product packages aimed at church groups, homeschool networks, and faith organizations.

Digital Sales Growth The company's investment in e-commerce infrastructure, including platforms like SAP Commerce Cloud and Amplience, presents opportunities to enhance online marketing efforts, increase digital sales, and reach a broader audience seeking faith-based educational and gift products.

Social Responsibility Mardel's commitment to donating 10% of net profits to Wycliffe Bible Translators aligns with consumers’ values around social impact, making collaborations or storytelling around this mission a strategic approach for engaging socially conscious customers.

Product Diversification Offering a wide product range from classroom supplies to faith-based media positions Mardel to upsell and cross-sell to educational institutions, churches, and individual consumers, presenting opportunities for targeted outreach and bulk purchasing agreements.