Venue Expansion Leverage Mardi Gras World's large indoor/outdoor event capacity (up to 11,000 attendees) to target corporate conferences, galas, and large-scale concerts in New Orleans, especially for brands seeking landmark riverfront venues with integrated float-building tours as unique value add.

Experiential Tours Promote behind-the-scenes tours as a differentiator for tourism partners and B2C marketing collaborations. Position as a turnkey experiential package for travel operators, convention attendees, and sponsor-branded experiences that combine culture, history, and hands-on float-making.

Corporate Partnerships Capitalize on existing client history (Microsoft, DirectTV, Arnaud’s collaborations) to pursue more high-end corporate events and cross-promotional opportunities with hospitality, entertainment, and food brands, plus potential sponsorships around Mardi Gras themes.

Cross-Promotional Campaigns Propose joint marketing with local venues, restaurants, and media partners to create bundled experiences (tours + dining + themed events) around New Orleans’ cultural calendar, increasing occupancy during off-peak periods.

Digital Engagement Utilize the existing tech stack (Shopify, WordPress, YouTube, GTM) to run targeted marketing campaigns for events and tours, offer limited-time bundles, and capture guest data for CRM-driven upsell opportunities (premium tours, private tours, VIP access).