Market Expansion Marel's recent expansion of its global production center in India highlights a strategic focus on serving the rapidly growing Asia-Pacific markets, presenting opportunities to offer localized solutions and support.

Processing Innovation The company's launches of new processing systems like the leg processing system and advancements in poultry, meat, and fish processing equipment showcase ongoing innovation, opening avenues to present cutting-edge machinery to clients seeking efficiency improvements.

Industry Engagement Active participation in major trade shows such as AgroWorld Kazakhstan, IPPE, and Seafood Expo North America indicates strong industry presence, enabling sales teams to connect with potential clients across diverse processing segments.

Technological Edge Utilization of advanced digital tools like Docker, Kubernetes, and GraphQL suggests Marel’s commitment to integrating modern technology, providing opportunities to upsell innovative machinery integrated with digital solutions or service packages.

Recognition & Prestige Winning awards like the Processing Sector Value Creation award demonstrates Marel’s reputation for innovation, positioning the company as a trusted provider that can attract prospects seeking high-quality, award-winning processing solutions.