MARGARETE STEIFF GMBH Email Format

ManufacturingBaden-württemberg, Germany51-200 Employees

Margarete Steiff GmbH is a German toy manufacturer based in Giengen an der Brenz, Baden-Württemberg. The company traces its origins to 1880 when Margarete Steiff began making felt animals, a path that led to the Steiff brand’s focus on high-quality, child-oriented toys. The brand later formalized its commitment to quality with the Button-in-ear trademark introduced in 1904, helping distinguish Steiff products in the market.

Operating in the plush and children’s fashion sector, Steiff emphasizes safety, testing and inspecting each product to protect children's health and wellbeing. Its offerings target families and collectors, supported by a community of more than 20,000 active Club members. In June 2026, Ravensburger AG acquired Steiff Retail GmbH, marking a consolidation of the company’s retail presence.

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