Expanding Fleet Margaritaville at Sea has recently added a third vessel, the Margaritaville at Sea Beachcomber, and launched a new flagship, the Islander, indicating strong growth prospects and opportunities to upsell ancillary services like onboard experiences and shore excursions.

Innovative Partnerships The company's collaborations with the Zac Brown Collective for the 'Same Boat' music venue and with Park West Gallery for art experiences open avenues for tailored sponsorships, exclusive onboard events, and branded experiences that can be attractive to premium consumers and corporate clients.

Targeted Travel Advisors The launch of a dedicated Trade Management Portal demonstrates a focus on empowering travel advisors, providing opportunities to develop customized marketing programs and commission structures to incentivize bookings and increase agent engagement.

Market Recognition Recognition as the #1 Cruise Line for Families and other awards highlight the company's strong market positioning, which can be leveraged to attract family-focused groups, travel partnerships, and promotional collaborations.

Digital Engagement Utilizing a robust tech stack including AWS, Adobe, and ad tracking tools, Margaritaville at Sea is well-positioned to implement targeted digital marketing campaigns, creating potential to increase direct bookings and onboard revenue through personalized offers.