Strategic Expansion Leverage Margaritaville Resort Lake Tahoe as a flagship ski-destination property to upsell to existing Margaritaville loyalty members and cross-sell neighboring Margaritaville venues for bundled experiences, such as après-ski events and coastal-inspired dining packages.

Experience Upsell Position targeted group and events packages around the resort’s flexible meeting spaces and year-round appeal to capture corporate retreats, incentive programs, and wedding/corporate events, highlighting outdoor-snow activities and signature amenities.

Digital Activation Offer tech-enabled upsell opportunities for local and destination guests through integrated marketing partnerships using the resort’s existing tech stack (Microsoft 365, Google Maps, Facebook Pixel) to retarget past guests and promote limited-time packages like Keep the Party Going and summer concert events.

Local Partnerships Develop alliances with ski and outdoor adventure operators, Lake Tahoe tour providers, and local venues to co-market bundled experiences, leveraging the resort’s proximity to Heavenly Mountain Resort and Lake Tahoe for cross-promotions and revenue sharing.

Managed Services Propose managed services or vendor collaborations for team-building, events, and guest experiences, drawing on external partners already connected with Margaritaville properties and the resort’s strong event capabilities to streamline planning and deliver premium experiences.