Mariano Events

Food and Beverage ServicesCalifornia, United States11-50 Employees

Mariano Events is a nationwide experiential marketing agency specializing in in-store sampling, retail activations, and data-driven shopper engagement for food, beverage, and CPG brands.

We believe the most powerful way to influence purchase is simple: first you try, then you buy. Through our signature taste-touch-try approach, we connect brands with shoppers at the exact moment decisions are made—inside the store.

Founded in 2010, Mariano Events partners with emerging and established brands to deliver high-quality sampling programs, merchandising support, and hybrid demo-merch activations across leading grocery and specialty retail banners. Our experienced field ambassador network, rigorous operational standards, and retailer-compliant execution ensure every activation protects brand integrity while driving measurable results.

What sets us apart is our commitment to Sampling Intelligence™—our proprietary approach to combining live event execution with real-time insights, performance reporting, and shopper feedback. We don’t just execute events; we deliver actionable data that helps brands scale distribution, optimize spend, and prove ROI.

With a national footprint, a people-first culture, and deep retail expertise, Mariano Events is the trusted partner for retailers and brands looking to win where it matters most: at shelf.

Sampling is universal. Impact is intentional.

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