Mariano Events

Food and Beverage ServicesCalifornia, United States11-50 Employees

Mariano Events is a nationwide experiential marketing agency specializing in in-store sampling, retail activations, and data-driven shopper engagement for food, beverage, and CPG brands.

We believe the most powerful way to influence purchase is simple: first you try, then you buy. Through our signature taste-touch-try approach, we connect brands with shoppers at the exact moment decisions are made—inside the store.

Founded in 2010, Mariano Events partners with emerging and established brands to deliver high-quality sampling programs, merchandising support, and hybrid demo-merch activations across leading grocery and specialty retail banners. Our experienced field ambassador network, rigorous operational standards, and retailer-compliant execution ensure every activation protects brand integrity while driving measurable results.

What sets us apart is our commitment to Sampling Intelligence™—our proprietary approach to combining live event execution with real-time insights, performance reporting, and shopper feedback. We don’t just execute events; we deliver actionable data that helps brands scale distribution, optimize spend, and prove ROI.

With a national footprint, a people-first culture, and deep retail expertise, Mariano Events is the trusted partner for retailers and brands looking to win where it matters most: at shelf.

Our mission is to create meaningful brand connections through firsthand experience. We believe sampling is universal—a shared moment that brings people and products together. Impact is intentional, which is why every activation is thoughtfully designed, strategically executed, and rooted in real shopper insight. Our goal is to turn trial into trust, and trust into long-term brand loyalty.

Sampling is universal. Impact is intentional.

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