Strategic positioning MPP is the leading national non-profit focused on ending marijuana prohibition, with a multi-branch structure (lobbying, education, and political action) and state committees, indicating opportunities to offer policy analysis, advocacy toolsets, and state-specific stakeholder engagement services aligned with their policy goals.

Policy influence leverage Their track record of driving major state-level reforms since 2000 suggests receptivity to strategic advocacy platforms, data-driven lobbying support, and campaign coordination services that amplify impact across state ballot initiatives and legislative efforts.

Executive leadership changes Frequent leadership shifts, including recent appointments of an executive director and interim leadership, highlight potential openings for consulting, onboarding support, and targeted outreach to influence governance, fundraising, and program expansion initiatives.

Digital and fundraising capacity The organization uses modern digital tools (NGP VAN, EveryAction, iCIMS) and operates a Cannabis Justice Fund, indicating opportunities to offer donor management optimization, digital fundraising campaigns, and data analytics services to boost revenue for ongoing policy work.

Public-facing resources Regular publication of voter guides and policy reports across states points to a demand for content development partnerships, political education materials, and audience-specific communications services to enhance outreach and influence in gubernatorial and senate races.